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Detroit City Distillery creates small batch artisanal spirits from their distillery and tasting room located in Detroit's famed Eastern Market. Each spirit tells of a rich history harkening back to Detroit's underground bootlegging movement during Prohibition, and the unique brand of Rust Belt entrepreneurship that is ever-present in the region. 

Working in collaboration on the product packaging designs with Joshua Smith and under the creative vision from owner Michael Forsyth, I led the visual storytelling of each label by illustrating the myth-like origin tales behind each spirit, creating a portal into another time and place. Together, we launched an iconic brand that has rapidly expanded beyond the region and onto the shelves of artisanal markets and major retailers.

 
 

2014-2016



Roles /

Identity Development
Packaging Design
Illustration
Collateral Design


Creative Direction / Michael Forsyth
Collaborator / Joshua Smith

 
 
 
 
 
 
 
 
 
 

 

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