General Electric’s BBQ Research Center: SXSW Interactive
Graphic Design / Art Direction / Exhibition + Set Design / Illustration + Infographics / Interior Murals + Sign Painting
In 2015, General Electric hosted the first BBQ Research Center at SXSW Interactive, Austin’s premier technology conference. Reinforcing awareness around GE’s world-class R&D footprint, the GE BBQ Research Center highlighted hard-science through the lens of Texas food culture and showcase cutting edge research capabilities within chemistry, biology, neuroscience, physics, material science and analytics leveraging barbecue as the medium of discovery and imagination. The event transformed an old garage into a state-of-the-art barbecue research center—complete with a giant intelligent smoker, meat scientists, and even BBQ ice cream to uncover the sensory world of science innovation through food.