General Electric’s #ImprovScience
Graphic Design / Illustration / Signage Design
Debuting at SXSW Comedy — the first dedicated comedy program from the festival creators —, GE's #ImprovScience engineered a new standup format that transformed lectures from accomplished scientists and technologists into a live sketch comedy act. The event combined hard science and improvisation by joining leading experts in the fields of science and technology with the world's best improv comedians. Scientists gave a short lecture on their field of research and expertise. Once finished, the team of improvisers (The Upright Citizens Brigade) took the stage to create sketch comedy inspired by the source material.