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The Pour Over is an innovative digital weekly news show that serves as an antidote to media burnout for civic-minded young adults. Through a series of cafe conversations with leading experts, politicians and cultural figures, The Pour Over covers topics most important to Gen Z and Millennials—from rising sea levels and the gig economy, to questions of mental health and the implications of identity politics. The Pour Over is an inclusive meeting place and refreshing current events lab that delivers thought-provoking, urgent reporting while making space for moments of levity and pathways for civic engagement in times of uncertainty and upheaval.

I was invited to design The Pour Over’s brand identity by show host, co-producer and dear friend, Stephen Graddick. The task was to create a brand and suite of digital assets that reflected the intersecting premises of cultural and geo-political story-based reporting delivered within the context of cafe conversations. What resulted was a multi-channel system of communication that merged the visual culture of news cycle reporting, navigable by topic, with an aesthetic tone of relevance and urgency.

 

2020


Client / The Pour Over


Role /

BRANDING
Brand Application
Identity Development
SOCIAL STRATEGY
FUNDRAISING + SPONSORSHIP MATERIALS

 
 
 
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