Building on a three-year partnership between F1 Academy and American Express, our team set out to evolve the Amex livery to champion the next generation of women in motorsport. As a core designer on the project, I conceptualized the angled Blue Box as a central design anchor to evoke dynamic, high-speed motion—a visual idea that became the foundation for the final livery and broader partner activation assets.

Working collaboratively, my team expanded this design language across the full race package, including the car, official fire suit, and driver helmet. Instead of aggressive motorsport tropes, we honored the legacy of both American Express and racing history through clean geometry and refined contrast. The resulting aesthetic is a sleek, premium presence that compliments female representation on the track.