Through invitation-only events, Summit fosters a global community of thought leaders, founders, and creatives. Summit Tulum is a three-day international excursion, immersing guests in a surreal program of wellness, arts, beachside discussions, and site-specific activations.
Returning as Lead Designer for a second consecutive year, I shaped the event's identity and oversaw all graphic and production design from pre-event marketing to on-site execution.
Given the campus’s lack of reliable Wi-Fi, I replaced digital maps with a much-loved offline solution: custom treasure map bandanas that guided guests using visual landmarks. For night navigation, I designed custom wooden A-frame signage featuring routed lettering and backlit acrylic, delivering a subtle, self-contained glow across the dark site.
[ INFO ]
[ YEAR ]
2018 + 2019
[ TEAM ]
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Item description
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Item description
[ ROLE ]
Branding + Visual Identity Design Art Direction Production Design Signage + Wayfinding Lighting+Set Design
The Visual Identity
[ 01—SYSTEM ]
Inspired by local cosmology and the ancient landscape of Tulum, the visual system balanced mystical storytelling with a clean, modern design aesthetic. Custom illustrations were created to connect the multi-site campus and celebrate the event's unique architecture. I brought this identity to life across every touchpoint, extending the brand into event credentials, guest collateral, and curated welcome packages.
Wayfinding & Signage Design
[ 02—APPLICATIONS ]
Navigating a multi-site campus split across oceanfront and jungle presented a unique challenge—especially with zero Wi-Fi or cell service. To keep guests oriented, I developed a comprehensive offline wayfinding and environmental graphics system. This featured internally lit signage for safe nighttime navigation and custom-illustrated "treasure map" bandanas for screen-free daytime exploration. As part of this site-wide system, I also directed the full F&B signage program, unifying event menus and dining touchpoints across every campus location.
