As part of OnBrand, American Express’s internal agency, my team reimagined the 2024 custom trophy for The American Express PGA tournament. Breaking from traditional golf silhouettes, we created a modern, sculptural form inspired by PGA West's rugged topography—specifically the notorious "Alcatraz" 17th hole.

As the project’s Senior Designer, I supported initial concepting and translating topographical data into high-fidelity models for internal crystal etching, as well as led the development of the supporting marketing and promotional suite of design assets. The design set a new standard for tournament hardware, earning a U.S. Design Patent and securing a coveted American Express Inventor Award.