Creative Director and Designer building brands at the intersection of storytelling, culture, and craft. more ↗

Below is a collection of recent, featured projects. An index of past archival work can be viewed here.

Last updated 08-2026


What I Do

Strategy

I approach design not merely as visual identity, but as a brand-building vehicle where cultural insights and market realities are synthesized into an intentional strategy that aligns consumer needs with business objectives, deeply attuned to the cultural moment in which they are launched.

Core Capabilities:

Brand Positioning • Creative Briefs • Narrative Development • Visual Strategy Content Design • Copywriting

Design

A soup-to-nuts designer operating at the intersection of craft and strategy, I build pixel-perfect design systems that function as living ecosystems, ensuring the smallest visual details scale seamlessly into expansive digital products, physical spaces, and real-world experiences.

Core Capabilities:

Visual Identity Systems • Spatial & Environmental Design • Digital Product (UI/UX • Experiential • Art Direction • Illustration

Direction

Deeply called to the success of others, I lead with empathy to nurture junior talent, distilling high-level briefs into an inspiring creative vision while collaborating across teams to deliver exceptional work that exceeds expectations.

Core Capabilities:

Creative Direction • Team Management • Talent Development • Cross-Functional Alignment • Stakeholder Management • Resourcing & Scope Delivery

Brands I’ve Shaped